The storm is brewing. Not the traditional storm but rather the storm in my head – aka a “brainstorm”. Sorry, I am a nerd and that was my nerdy attempt to get your attention. As I mentioned in my last post, I am looking at various ideas to “reset” this website with. So I have been brainstorming a series of ideas for consideration. I am not sure yet where this storm will take the website but I think when the storm clears, the path will be more clear.
Shifting back to my original concept for the website seems like the easiest idea. Discussing ideas around leadership and personal development continues to be topics I am interested in. And I now have the perspective of a good organization and one that had opportunities for improvement. The website is already set up for this concept. The question is: what the audience wants?
Social Media Has Changed
The social media world and blogging have changed a lot since I first kicked this website off. This makes me think that simply going back to the original concept for ForestryjobsHQ is not the right choice. Though going counter to the current trend might be interesting when compared with going with the flow. But my gut reaction is that just increases the uncertainty for success in an already uncertain world.
Podcasting is still huge and appears to still be growing today. It was mentioned to me early on in the creation of this website, that starting a related podcast would be a great idea. I should have taken that advice but access to the needed equipment and a “studio” seemed impractical at the time. Now several years later turning this website into a support platform for a podcast seems like a potentially useful path. I could explore many topic ideas with a forestry-based podcast. So I am going to add this to the brainstorm list.
Video is King?
Video appears to be king in today’s social media world. Facebook, YouTube, Tik Tock, and even Instagram all promote video in various formats. And vlogging continues to be a popular format. I even follow one macro-economics personality (The Uneducated Economist) that relies primarily on YouTube for publishing his content. He is active on other platforms but the most updated platform is purely video on YouTube.
ForestryjobsHQ already has a YouTube channel, so there is an opportunity there to expand more into video content. I will be adding video content of some form to the brainstorm list. Interviews, monologues, or some other form of content are all potential ideas. I’ll need to do some more research into the best format or blend of formats that would be useful for the potential audience.
Eye of the Storm
Just like the skies clear as the eye of a storm passes over, my head is clearing somewhat on how to reset this website. And just like many storms, the eye will pass and the wind and rain will return. In this case, some uncertainty on how the Great Reset will play out for this website will also return. However, the areas I have explored a little bit in this post have given me some ideas.
There are pros and cons to each of the possible ideas mentioned above. Blending two or more of the ideas also has some appeal. One of the key questions though is what do you think? I would love to hear your thoughts on this. Heading over to the Facebook page or dropping a note would be really helpful. And please keep your eye out for a couple of questionnaires on these ideas in the coming days. I look forward to hearing from you.